Posts in interactive
Episode 26 - Colin Guinn - How Building a Big Ass Toy Helicopter Transformed an Industry!

This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial entrepreneur, he most recently founded Guinn Partners and before that Hangar Technology in Austin, TX.

He’s one of the most interviewed experts on UAV technology in the world, and has been featured at premier industry conferences and in countless top-rated publications and newscasts, including 60 Minutes, Tech Crunch, and Fast Company.

Colin’s uniqueness to the business world is that he understands the technology in two dialects: the granular argot necessary to communicate with an engineer, and the simple, digestible language that’s interesting to the average consumer. His excitement for technology is palpable and contagious, and he has spent years putting UAVs and robotics in the light they deserve: powerful tools that help humanity in a myriad ways.

With Guinn Partners, Colin and a team of long-term experts from previous companies, combine to bring their product development and marketing skill sets together as a digital agency to high-tech companies and startups looking to break into new markets.

So now, sit back and enjoy this episode of The WHY MARKETING Podcast!

To learn more about Colin, please visit…

https://www.linkedin.com/in/colinguinn/

www.guinnpartners.com

https://player.vimeo.com/video/296536839

Read More
Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

Read More
Episode 24 - Garrett Mehrguth - The Sultan of Search

This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth.  Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 

So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!

To learn more about Garrett Mehrguth and Directive…

https://www.linkedin.com/in/garrettmehrguth/

www.directiveconsulting.com

 

Read More
Episode 23 - Andy Yost - A Full Circle Journey

In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer and how each stop along his journey helped to prepare him for his current role at Gannett.

Read More
Episode 22 - Hugh Forrest - The Patriarch of SXSW

Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers, called the PanelPicker!

"PanelPicker connects us with the thousands of creative professionals, experienced experts and informed consumers that make up the global SXSW community. This interface helps us identify the most compelling new ideas within the many different industries we serve and, in so doing, keeps SXSW exciting, timely, and relevant." 
– Hugh Forrest, SXSW Chief Programming Officer

PanelPicker opens on Monday, July 1st and closes on Friday, July 19th so don’t delay and send in your applications today by going to, panelpicker.sxsw.com/about.

Read More