Posts in marketing communications
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 27 - Jeff Swystun - The Essence of Brand Stories

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.

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Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

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Episode 24 - Garrett Mehrguth - The Sultan of Search

This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth.  Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 

So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!

To learn more about Garrett Mehrguth and Directive…

https://www.linkedin.com/in/garrettmehrguth/

www.directiveconsulting.com

 

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Episode 23 - Andy Yost - A Full Circle Journey

In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer and how each stop along his journey helped to prepare him for his current role at Gannett.

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Episode 22 - Hugh Forrest - The Patriarch of SXSW

Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers, called the PanelPicker!

"PanelPicker connects us with the thousands of creative professionals, experienced experts and informed consumers that make up the global SXSW community. This interface helps us identify the most compelling new ideas within the many different industries we serve and, in so doing, keeps SXSW exciting, timely, and relevant." 
– Hugh Forrest, SXSW Chief Programming Officer

PanelPicker opens on Monday, July 1st and closes on Friday, July 19th so don’t delay and send in your applications today by going to, panelpicker.sxsw.com/about.

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Episode 21 - Sherri Lindenberg - Read, Write, Listen!

I'm excited to share my latest podcast with a longtime customer of mine, Sherri Lindenberg who is the SVP of Marketing Communications and Events at CRUMP. Sherri shares her career story and why it's so important for us all to become better readers, writers, and listeners!

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