In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.Read More
This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial entrepreneur, he most recently founded Guinn Partners and before that Hangar Technology in Austin, TX.
He’s one of the most interviewed experts on UAV technology in the world, and has been featured at premier industry conferences and in countless top-rated publications and newscasts, including 60 Minutes, Tech Crunch, and Fast Company.
Colin’s uniqueness to the business world is that he understands the technology in two dialects: the granular argot necessary to communicate with an engineer, and the simple, digestible language that’s interesting to the average consumer. His excitement for technology is palpable and contagious, and he has spent years putting UAVs and robotics in the light they deserve: powerful tools that help humanity in a myriad ways.
With Guinn Partners, Colin and a team of long-term experts from previous companies, combine to bring their product development and marketing skill sets together as a digital agency to high-tech companies and startups looking to break into new markets.
So now, sit back and enjoy this episode of The WHY MARKETING Podcast!
To learn more about Colin, please visit…
This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors.
To learn more about Lori…
Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak ChopraRead More
This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth. Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since!
So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!
To learn more about Garrett Mehrguth and Directive…
In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer and how each stop along his journey helped to prepare him for his current role at Gannett.Read More