Posts in non-profit
Episode 22 - Hugh Forrest - The Patriarch of SXSW

Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers, called the PanelPicker!

"PanelPicker connects us with the thousands of creative professionals, experienced experts and informed consumers that make up the global SXSW community. This interface helps us identify the most compelling new ideas within the many different industries we serve and, in so doing, keeps SXSW exciting, timely, and relevant." 
– Hugh Forrest, SXSW Chief Programming Officer

PanelPicker opens on Monday, July 1st and closes on Friday, July 19th so don’t delay and send in your applications today by going to, panelpicker.sxsw.com/about.

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Episode 21 - Sherri Lindenberg - Read, Write, Listen!

I'm excited to share my latest podcast with a longtime customer of mine, Sherri Lindenberg who is the SVP of Marketing Communications and Events at CRUMP. Sherri shares her career story and why it's so important for us all to become better readers, writers, and listeners!

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Episode 20 - Jennifer Severns - It's All About The Experience

In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members, some of the ‘lessons’ they learned during this process, and what advice she would give to other marketing leaders serving in similar roles! This episode is packed full of goodies, so I hope you enjoy it!

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Episode 19 - Grant McLaughlin - The Change Manager

In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 

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Episode 14 - Derek Pando - The Future of Video

In this episode of The WHY MARKETING Podcast we talk to Derek Pando who manages International Marketing for ZOOM. During our episode we talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and joining the video revolution at ZOOM!

And if you have ever wanted to know what it’s like to have 50 people on a single video call, well click here to find out now… https://www.youtube.com/watch?v=BP2VdBZtZ6Q 

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Episode 13 - Dan Kryzanowski - 21st Century Diversification

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!  

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Episode 12 - Holly Hughes - CMO of BAI

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!

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Episode 11 - Steven Fund - The BRAND Transformer

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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