Posts tagged art and science
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

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Episode 20 - Jennifer Severns - It's All About The Experience

In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members, some of the ‘lessons’ they learned during this process, and what advice she would give to other marketing leaders serving in similar roles! This episode is packed full of goodies, so I hope you enjoy it!

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Episode 19 - Grant McLaughlin - The Change Manager

In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 

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Episode 13 - Dan Kryzanowski - 21st Century Diversification

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!  

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Episode 12 - Holly Hughes - CMO of BAI

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!

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Episode 11 - Steven Fund - The BRAND Transformer

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

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Episode 10 - Doug Zarkin - The "art & science" of Brand Building

In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master both the “art & science” of brand building in order to fully engage and build loyal customers!

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