Posts tagged books
Episode 27 - Jeff Swystun - The Essence of Brand Stories

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.

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Episode 8 - Peter Horst - From French Horn to Career 2.0, The Career Journey of One of America's Great CMO's

Peter Horst sits down to talk about his career journey and how we went from wanting to be a professional French Horn player to an accomplished CMO for the likes of Capital One and Hershey’s, and how his time as a key note speaker triggered the idea for his Best Selling Book… Marketing in the #Fakenews Era!

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