Posts tagged cmo
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

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Episode 24 - Garrett Mehrguth - The Sultan of Search

This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth.  Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 

So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!

To learn more about Garrett Mehrguth and Directive…

https://www.linkedin.com/in/garrettmehrguth/

www.directiveconsulting.com

 

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Episode 23 - Andy Yost - A Full Circle Journey

In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer and how each stop along his journey helped to prepare him for his current role at Gannett.

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Episode 21 - Sherri Lindenberg - Read, Write, Listen!

I'm excited to share my latest podcast with a longtime customer of mine, Sherri Lindenberg who is the SVP of Marketing Communications and Events at CRUMP. Sherri shares her career story and why it's so important for us all to become better readers, writers, and listeners!

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Episode 19 - Grant McLaughlin - The Change Manager

In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 

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Episode 13 - Dan Kryzanowski - 21st Century Diversification

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!  

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Episode 12 - Holly Hughes - CMO of BAI

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!

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Episode 11 - Steven Fund - The BRAND Transformer

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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