Posts tagged cmo's
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 19 - Grant McLaughlin - The Change Manager

In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 

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Episode 17 - Kristi Turner - Serving Up the Good Stuff!

This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their customers of restaurant and bar owners!

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Episode 14 - Derek Pando - The Future of Video

In this episode of The WHY MARKETING Podcast we talk to Derek Pando who manages International Marketing for ZOOM. During our episode we talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and joining the video revolution at ZOOM!

And if you have ever wanted to know what it’s like to have 50 people on a single video call, well click here to find out now… https://www.youtube.com/watch?v=BP2VdBZtZ6Q 

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Episode 13 - Dan Kryzanowski - 21st Century Diversification

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!  

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Episode #9 - Ganesh Padmanabhan - Exploring AI

In Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers. We also talked about how Ganesh transformed his own career going from engineering to sales & marketing and why it was such a natural fit!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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Episode 5 - Jenny Rooney - The Key Traits of Leading CMO's

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!  We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. 

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Episode 4 - Scott Neuman - International Mindset

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!

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