Posts tagged innovators
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

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Episode 11 - Steven Fund - The BRAND Transformer

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

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Episode 8 - Peter Horst - From French Horn to Career 2.0, The Career Journey of One of America's Great CMO's

Peter Horst sits down to talk about his career journey and how we went from wanting to be a professional French Horn player to an accomplished CMO for the likes of Capital One and Hershey’s, and how his time as a key note speaker triggered the idea for his Best Selling Book… Marketing in the #Fakenews Era!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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Episode 5 - Jenny Rooney - The Key Traits of Leading CMO's

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!  We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. 

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Episode 4 - Scott Neuman - International Mindset

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!

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Episode 2 - Bob Kraut - CMO - Investor - Advisor

Bob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!

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