Posts tagged marketers
Episode 28 - Matt Preschern - Navigating the Sea of Sameness

Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?

If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!

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Episode 27 - Jeff Swystun - The Essence of Brand Stories

In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.

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Episode 25 - Lori Tauber Marcus - The Mindset of an Overachiever

This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 

To learn more about Lori…

https://www.linkedin.com/in/loritaubermarcus/

http://courtyardconnections.com/

Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra

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Episode 24 - Garrett Mehrguth - The Sultan of Search

This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth.  Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 

So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!

To learn more about Garrett Mehrguth and Directive…

https://www.linkedin.com/in/garrettmehrguth/

www.directiveconsulting.com

 

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Episode 13 - Dan Kryzanowski - 21st Century Diversification

In this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar!  

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Episode 12 - Holly Hughes - CMO of BAI

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!

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Episode #9 - Ganesh Padmanabhan - Exploring AI

In Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers. We also talked about how Ganesh transformed his own career going from engineering to sales & marketing and why it was such a natural fit!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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Episode 4 - Scott Neuman - International Mindset

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!

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