Posts tagged why marketing
Episode 18 - Kyle Lacy - The Storyteller

In Episode 18 of The WHY MARKETING Podcast, Kyle Lacy the VP of Marketing at Lessonly shares his career journey and how the art of story telling can help you stand out as unique. There is so much fun in this podcast, so make sure to download it and listen!

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Episode 17 - Kristi Turner - Serving Up the Good Stuff!

This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their customers of restaurant and bar owners!

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Episode 10 - Doug Zarkin - The "art & science" of Brand Building

In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master both the “art & science” of brand building in order to fully engage and build loyal customers!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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Episode 5 - Jenny Rooney - The Key Traits of Leading CMO's

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!  We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. 

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Episode 4 - Scott Neuman - International Mindset

Scott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!

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Episode 3 - Mike Westgate - The Connected Coffee Experience

Mike Westgate from BRIGGO shares how they are deploying technology to disrupt the traditional coffeehouse experience, as well as what they have brewing in Austin, TX during SXSW!

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Episode 2 - Bob Kraut - CMO - Investor - Advisor

Bob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!

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Episode 1 - John C. Behling - Follow Your Passion

John Behling shares his career journey and what it’s like reviving Clearly Canadian, a classic consumer brand from the 80’s and 90’s!

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