Posts tagged why marketing podcast
Episode 20 - Jennifer Severns - It's All About The Experience

In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members, some of the ‘lessons’ they learned during this process, and what advice she would give to other marketing leaders serving in similar roles! This episode is packed full of goodies, so I hope you enjoy it!

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Episode 19 - Grant McLaughlin - The Change Manager

In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 

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Episode 17 - Kristi Turner - Serving Up the Good Stuff!

This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their customers of restaurant and bar owners!

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Episode 12 - Holly Hughes - CMO of BAI

In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!

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Episode 11 - Steven Fund - The BRAND Transformer

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

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Episode #9 - Ganesh Padmanabhan - Exploring AI

In Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers. We also talked about how Ganesh transformed his own career going from engineering to sales & marketing and why it was such a natural fit!

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Episode 8 - Peter Horst - From French Horn to Career 2.0, The Career Journey of One of America's Great CMO's

Peter Horst sits down to talk about his career journey and how we went from wanting to be a professional French Horn player to an accomplished CMO for the likes of Capital One and Hershey’s, and how his time as a key note speaker triggered the idea for his Best Selling Book… Marketing in the #Fakenews Era!

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Episode 7 - Amber Armstrong - Breaking Down IoT

Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!

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Episode 6 - Elissa Fink - A Fresh Perspective

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

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Episode 5 - Jenny Rooney - The Key Traits of Leading CMO's

Jenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!  We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. 

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