Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?
If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors. But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!
In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.
This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial entrepreneur, he most recently founded Guinn Partners and before that Hangar Technology in Austin, TX.
He’s one of the most interviewed experts on UAV technology in the world, and has been featured at premier industry conferences and in countless top-rated publications and newscasts, including 60 Minutes, Tech Crunch, and Fast Company.
Colin’s uniqueness to the business world is that he understands the technology in two dialects: the granular argot necessary to communicate with an engineer, and the simple, digestible language that’s interesting to the average consumer. His excitement for technology is palpable and contagious, and he has spent years putting UAVs and robotics in the light they deserve: powerful tools that help humanity in a myriad ways.
With Guinn Partners, Colin and a team of long-term experts from previous companies, combine to bring their product development and marketing skill sets together as a digital agency to high-tech companies and startups looking to break into new markets.
So now, sit back and enjoy this episode of The WHY MARKETING Podcast!
This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth. Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since!
So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed!
To learn more about Garrett Mehrguth and Directive…
In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer and how each stop along his journey helped to prepare him for his current role at Gannett.
Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers, called the PanelPicker!
"PanelPicker connects us with the thousands of creative professionals, experienced experts and informed consumers that make up the global SXSW community. This interface helps us identify the most compelling new ideas within the many different industries we serve and, in so doing, keeps SXSW exciting, timely, and relevant." – Hugh Forrest, SXSW Chief Programming Officer
PanelPicker opens on Monday, July 1st and closes on Friday, July 19th so don’t delay and send in your applications today by going to, panelpicker.sxsw.com/about.
I'm excited to share my latest podcast with a longtime customer of mine, Sherri Lindenberg who is the SVP of Marketing Communications and Events at CRUMP. Sherri shares her career story and why it's so important for us all to become better readers, writers, and listeners!
In Episode 20 of The WHY MARKETING Podcast, Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members, some of the ‘lessons’ they learned during this process, and what advice she would give to other marketing leaders serving in similar roles! This episode is packed full of goodies, so I hope you enjoy it!
In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm.